In a fast-developing world, all you need is a thriving business for your comfort. But the business world is changing daily, bringing in new challenges. And without the right strategies, your business might come to a standstill.
The worst nightmare for entrepreneurs is losing their business. As a result, many industries are seeking the right mechanisms for enhancing business growth. And keeping up with modern commerce trends has become the order of the day.
Unlike traditional firms, modern industries are seeking new modes of carrying out business. It means exploiting all options, including the social media market. While social media is a crucial tool for marketing, most firms need a social media audit. To keep you on track, let delve into understanding necessary information about social media auditing.
What Is a Social Media Audit?
Creating a social media business strategy is essential. It means using channels like Facebook, Instagram, Twitter, and many more to increase your business success. Audit is the process of reviewing your social media marketing. It means analyzing what’s` working and not working for your business. After which you can know areas to improve on while marketing your business.
When people hear about audits, it feels scary. Yet audits are essential for your business growth. Even though spreadsheets are involved, you can do a lot to improve your business with auditing.
Best Platform for Social Media Auditing
If you are searching for the most viable platform to carry out your audits, you are in the right place. NetBase solutions come in handy to help you in carrying out effective auditing. With its headquarters in San Francisco, the company was established in 2014. The primary aim was to help companies across the globe to manage their social media audits. Through their services, many companies have been able to acquire several projects.
Creating a Social Media Audit Template
With SM auditing, spreadsheets are vital. You will need spreadsheets to stay organized while carrying out your activities. The truth is you cannot carry the audit out of your head. Even the most brilliant and intelligent business leaders use spreadsheets to carry out their operations.
As an entrepreneur, you should ensure everyone in the team can access your spreadsheet. More so, you should have enough data to analyze and track the record. You should not limit yourself to the rows and columns of the template. Tailor it to fit your requirements.
Choosing to make your template from scratch is a good idea. But you need to understand the essential things to include in your audit checklist. These includes:
- Audience demographics
- Profile details (URL and name)
- Referral traffic
- Publishing metrics
- Engagement metrics
- Channels specific metrics
With any metric, you should know the percentage change from the previous month. For seasonal change results, you should track your metrics yearly.
For example, retail stores experience a significant influx during November and December. Meaning it can tilt the analysis of January for the coming year.
Another essential tip is to create a summary tab on your spreadsheet. After this, you will also establish a table for each social media platform, unlike having them all in one. Not all social media channels have the same metrics. It would be best if you broke them up.
For instance, you will measure Twitter using the number of Retweets. Facebook and Pinterest do not have Retweets. So, the columns would be pointless. If you are using a free template, all this will be done for you. The information will be entered into the spreadsheet. You only need to include your brand’s data. SM auditing is vital. It will not only improve your business but also help with customer satisfaction.