Things that You Must Know About Google Expanding the People Also Ask Feature
The PAA or that People Also Ask feature has various questions that are connected to the query being search first and this is displayed in the search results on the desktop as well as the mobile. When a certain user clicks on the question in such PAA feature, there is a drop-down showing up the featured snippets which are termed quick answers from another search result.
For a lot of the PAA results, every time a user would click an additional PAA question, then the new dynamically loading question would be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. The PAA feature is initially showed in search results in 2015. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Compared to the featured snippets, People Also Ask feature now moves around the first page of the SERPs. But, the majority of such PAAs showed at the bottom on that first search result page.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. It is quite important for you to know that the PAA is considered to be one of the quickest growing search result page features and this is a lot faster even to those featured snippets which are known as quick answers.
What you should know is that such PAAs actually show in 70 percent of the search results that show snippet and this seems to be using the same source for answering the featured snippets and the different PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. An info that you must know is that one PAA may show up in more than 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. With the question or answer approaching to the content would have a better user experience by making sure that the user intent is aligned with the content.
It would be a fantastic thing that you really checkout the website for you to have more info on the advantages of such Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.